Our Work

Construction
Division: Market Research

One of the largest engineering companies in the world requested a brand positioning study among for business associates and owners.

Brand Positioning Study for Major Engineering Company

Client Requirement

  • The client required a detailed market study of the UAE new building construction market.
  • The study also required to identify client‘s position in the market in the following segments: wiring devices, cable management and lighting controls.

Deliverables

  • 80 Customer In-depth Interviews (Business to Business)
  • Customer satisfaction survey findings
  • Competitive benchmark analysis
  • Complete market study of the UAE and GCC markets.

Business Impact

  • The client used the market study to upgrade its strategic planning process.
  • Client was impressed with the report findings. The report also focussed on determining brand’s market position in the GCC, which was highly appreciated.