Brand Positioning Study for Major Engineering Company
Division: Market Research
One of the largest engineering companies in the world requested a brand positioning study among for business associates and owners.
- The client required a detailed market study of the UAE new building construction market.
- The study also required to identify client‘s position in the market in the following segments: wiring devices, cable management and lighting controls.
- 80 Customer In-depth Interviews (Business to Business)
- Customer satisfaction survey findings
- Competitive benchmark analysis
- Complete market study of the UAE and GCC markets.
- The client used the market study to upgrade its strategic planning process.
- Client was impressed with the report findings. The report also focussed on determining brand’s market position in the GCC, which was highly appreciated.