Our Work

Automotive & Transportation
Division: Market Research

A leading driving education provider requested a market potential and assessment program for its operations in UAE. The program included individuals as well as businesses.

Market potential and assessment program for driving education provider

Client Requirement

  • The client required assessment of market potential for existing and new proposed courses , price elasticity of demand, forecast of potential demand and potential revenue.
  • The objective of the study was to measure incidence of potential driving students who intend to enroll in a pre-license and post-license courses.
  • The client required us to identify the most attractive courses, communication channels, and promotions.

Deliverables

  • 750 Computer Assisted Personal Interviews (CAPI) and Computer Aided Telephone Interviews (CATI)
  • Ranking of proposed driving courses for pre-license and post-license drivers along with potential demand and revenue.
  • Analysis of demand and price elasticity by nationality, profile, income group, etc.
  • Competitive benchmark analysis.

Business Impact

  • The client used the findings of the report to set develop a marketing strategy for expansion geographically and service offering.
  • The client used the final report as the basis for developing marketing strategy and communication campaign.