Market Research (B2C)



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Home > Our Services > Market Research (B2C)

Market Research (B2C) - Feel the Pulse of the Market

Ventures Middle East is one of the premier market research companies in the Gulf, which offers cost-effective B2C insights, to get your organization ahead. We help companies get a feel of the market landscape by:

Gathering market intelligence regarding opinions, trends and competitors
Gauging interest in new products and service offerings
Generating a targeted list of potential new customers

Ventures Middle East s Market Analytics Team applies accurate and bias-free methodologies, analytic techniques and technologies to meet the information needs of public and private sector clients. Our group of market analysts, survey research professionals, database specialists and statisticians provide a full range of research services.

We work with clients to clarify their research objectives, develop and execute a research plan, then analyze, interpret and manage the data to help them make effective business decisions. Our projects include collecting, organizing and analyzing large quantities of varied data from multiple sources to support market research, decision-making, business plans and marketing strategies.

Our research team delivers insights and analysis to clients primarily in four interrelated areas:

Market research

Research design, questionnaire development, sample design, data collection and use of supplementary data.

Evaluation research

This mostly involves Process and impact evaluation, market assessment, tracking, policy planning support, benchmarking, design and implementation of measurement and verification systems.

Data services

This includes Database design, data mining, database assessment and integration, database supplementation and data processing.

Statistical analysis

Multivariate models, market segmentation, cost-effectiveness models, conjoint and discrete-choice models, structural equation models, export marketing strategy development, distribution fitting, population estimation, and communications strategies.

Our staff has a strong record of delivering high-quality, actionable research results to industry and government. Some of the areas we have expertise in:

Customer Satisfaction

Image Studies

Lifestyle Studies

Price Research/Willingness to Pay

Product Tests

Usage and Attitude

Concept Research