Advertisement evaluation

Advertisement evaluation helps evaluate the effectiveness of a concept, idea or a campaign. It can be conducted before the concept is executed, during the campaign or after the campaign has gone live. Ad evaluation includes standard parameters such as likeability, believability, credibility and others. Diagnostics are integral part of the evaluation. It would include likes, dislikes, message communicated, feelings aroused and others. We provide both qualitative and quantitative ad evaluation. Our executive team is mostly Arabic speakers with international research experience. Call us for more information.