Market entry assessment
Market entry assessment for a product or service aims at minimizing the risk when entering a new market in another country or a new sector. The cost of unsuccessful market entry is huge for any organization and can also damage its reputation. We provide independent and holistic market entry assessment to help our clients and partners assessing market opportunities and risks based on market knowledge, trends, competitiveness and end user preferences. Local market knowledge coupled with cultural intelligence and wide experience are the foundations for accurate and reliable assessment.