Pre and post advertisement

Pre and post advertisement is a research technique which helps in optimising advertisement. Pre testing of the advertisement is designed to check potential audience reactions to the copy before it goes live. Post testing of the advertisement is designed to check reach, recall, and evaluate the copy performance after going live. Research can be conducted with a sample of the target audience for any type of campaign, including radio & TV ads, online ads and print ads, using different types of research methodologies – from phone to internet to focus groups and intercepts. Individual elements of campaigns can be tested as well, including slogans, characters, message comprehension, colors, animation, music, etc.