Shopping is becoming more complex than ever before. Shoppers are not usually the main users of specific products or brands and consumers engage in product search on one channel and use another channel for purchase. We help you by removing the complexity out of shopping research by using well defined and straightforward approach by looking at the shopping habits. Shopping process is not limited to the brick and mortar store environment anymore but it does includes pre-shopping and shopping list preparation. The shopping research includes various techniques e.g. observation, eye tracking, shop along, etc.