Concept test

Concept testing is the process of measuring consumer acceptance of a new product or idea prior to its launch. A concept test involves presenting a product description to a sample of target audience. Experts study their feedback and measure consumer response to the proposed idea. Concept testing includes standard parameters such as; uniqueness of the idea, newness of the idea, intention to try, perceived benefits, believability of the claim, credibility of the brand to deliver, likes, dislikes, and expected price.