We provide pricing research solution for addressing price related challenges for existing and new products and services. Pricing research deals with all price related issues and what if scenarios in price driven strategy. Determining the optimum price for a product or a service is challenging and research helps in determining it, the optimum price point is helpful for gaining market share, maximizing revenue and profit. There are few approaches to this research such as the Gabor-Granger technique, van Westendorp Price Sensitivity Monitor, Brand Price Trade-off and Conjoint Analysis. The use of such approaches depends on market context, positioning and price strategy.