Usage and attitudes
Considering that markets are always developing as users change habits and brands change positions, a study of usage and attitudes investigate all aspects of the relationship between users, brands and a specific product, service or market. U & A study is a strategic tool which is conducted to identify the factors related to usage of a product/service and attitude of customers towards the brand. The study usually has wide coverage of the market and could include a large number of information areas such as awareness, frequency of purchase, frequency of use, attitude towards product/service/brand, strengths and weaknesses of offerings, lacking features etc. We have wide experience with large number of products and services and extensive knowledge of the markets that we cover.