Venture Insights
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The Art of Measuring Customer Satisfaction
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The Art of Measuring Customer Satisfaction When it comes to understanding your customers, there’s no magic formula that works for everyone. Every business operates…
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Insights
What Is Threat Intelligence – and Do You Need It?
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What Is Threat Intelligence – and Do You Need It? The term threat intelligence is most often associated with cybersecurity as a method of monitoring cyber threats. But t…
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Dominant Brand Positioning Strategies with Dubai’s Top Business…
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Dominant Brand Positioning Strategies with Dubai’s Top Business Consultancy Standing out in Dubai’s fast-moving market takes more than just good services. It…
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Check out Survey Tools That Elite Market Research Consulting Firms Use
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Check out Survey Tools That Elite Market Research Consulting Firms Use In today’s data-driven world, market research is the backbone of smart decision-making. It i…
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Primary market Research: What Is It, and Why Is It Important?
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Primary market Research: What Is It, and Why Is It Important? When launching a new product or service, you might think: Will people buy it? What price should I set? What…
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A Complete Guide To Successful Brand Positioning
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A Complete Guide To Successful Brand Positioning The market in Dubai and the wider Middle East & North Africa (MENA) region is dynamic and fast-evolving. This region…
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Top market research company in Dubai – Ventures Middle East
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Top market research company in Dubai – Ventures Middle East As a market research industry leader, Ventures Middle East maintains its position as one of the top market re…
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What can you measure with employee engagement surveys?
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What can you measure with employee engagement surveys? A successful business runs with multiple strategies. One key technique to strengthen your business is by implement…
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How customer market research drives business growth
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How customer market research drives business growth The GCC and MENA markets show substantial growth in the business environment. Big market players here continue to tra…
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Market Research in UAE & MENA: Understanding Consumer Opinion
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Market Research in UAE & MENA: Understanding Consumer Opinion Market research is important to understand consumer behaviour in UAE and MENA. It helps businesses to i…
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Top 10 Marketing Trends & Strategies Of 2025
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Top 10 Marketing Trends & Strategies Of 2025 In the marketing world, trends change rapidly. Businesses need to keep up with the latest marketing trends to stay ahead…
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What is customer experience (CX) and how can it benefit your business?
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What is customer experience (CX) and how can it benefit your business? If you run a large-scale business in the GCC or MENA region, then it is pretty obvious that you ha…
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6 Powerful Digital Transformation Solutions to Skyrocket Your Busines…
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6 Powerful Digital Transformation Solutions to Skyrocket Your Business Success in UAE & KSA The business landscape in the UAE and KSA is evolving rapidly. Staying c…
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Survey Mystery Shopping Services: Enhancing Retail Performance With F…
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Survey Mystery Shopping Services: Enhancing Retail Performance With Feedback The retail market is evolving, and staying competitive is about more than just offering grea…
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How market research services drive innovation in a competitive market
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How market research services drive innovation in a competitive market Businesses are running constantly to keep ahead of the competition in today’s fast-paced envi…
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The importance of employee surveys in building a positive workplace c…
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The importance of employee surveys in building a positive workplace culture One of the most important objectives of every company is to build a friendly working environm…
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Understanding competitor research and analysis for businesses In Dubai
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Understanding competitor research and analysis for businesses In Dubai Every business aims to stand out as a global brand. But how do you ensure you’re on the righ…
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Why hiring a market research firm in Dubai is a smart investment for …
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Why hiring a market research firm in Dubai is a smart investment for growth Regarding the expansion of a company, knowing your market is crucial not only, but also, very…
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Maximizing Employee Satisfaction with Targeted Employee Surveys
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Maximizing Employee Satisfaction with Targeted Employee Surveys Any organization’s success is greatly influenced by employee satisfaction. Employees that are happy…
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Driving Business Transformation in the GCC: Key Trends
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Driving Business Transformation in the GCC: Key Trends Businesses in the GCC are at the epicenter of innovation and change. These developments present significant opport…
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Crafting a winning pricing strategy through detailed market research
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Crafting a winning pricing strategy through detailed market research Pricing your goods or services correctly can feel like walking a tightrope. Pricing it too high risk…
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How Concept Testing Improves Product Development and Market Success
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How Concept Testing Improves Product Development and Market Success It takes more than just brilliant ideas to launch a new product. You must know that it has to be vali…
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Why market research reports are essential for business growth in Dubai
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Why market research reports are essential for business growth in Dubai Businesses in Dubai’s competitive and quickly changing market are always searching for metho…
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Customised Market Research Services for Diverse Industries in the GCC…
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Customised Market Research Services for Diverse Industries in the GCC and MENA Customised market research services are critical for firms looking to prosper in the GCC a…
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Leveraging Employee Engagement Surveys to Improve Retention in GCC Co…
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Leveraging Employee Engagement Surveys to Improve Retention in GCC Companies Employee retention is becoming increasingly difficult for many GCC organisations, as a diver…
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Implementing Pricing Strategies in GCC Businesses
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Implementing Pricing Strategies in GCC Businesses In the current competitive environment, a company’s pricing strategy may make or break it. Knowing how to set fai…
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The Role of Feasibility Studies in Successful Business Ventures in Du…
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The Role of Feasibility Studies in Successful Business Ventures in Dubai Dubai, with its dynamic economy and strategic location, has emerged as a hub for ambitious busin…
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How Primary Customer Research Can Transform Your Business Strategy
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How Primary Customer Research Can Transform Your Business Strategy Undoubtedly, understanding your audience is essential nowadays to create impeccable business strategie…
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Key Trends Shaping Business Strategy in the Middle East
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Key Trends Shaping Business Strategy in the Middle East The Middle East, a region known for its rich history and dynamic economy, is undergoing significant transformatio…
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The Evolution of Market Research: Trends and Future Directions
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The Evolution of Market Research: Trends and Future Directions Market research has been an essential tool for businesses since the early 20th century, providing insights…
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How Mystery Shopping Enhances Customer Experience in the UAE
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How Mystery Shopping Enhances Customer Experience in the UAE In today’s competitive business landscape, delivering exceptional customer experiences has become a ke…
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The Importance of Due Diligence in Business Transactions
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The Importance of Due Diligence in Business Transactions In today’s dynamic business landscape, the principle of due diligence stands as a crucial pillar for successful …
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The Future of Strategic Planning – Embracing Agility and Resili…
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The Future of Strategic Planning – Embracing Agility and Resilience In today’s rapidly evolving world, strategic planning must be agile and resilient to keep…
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Navigating Brand Positioning in the UAE: A Strategic Approach
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Navigating Brand Positioning in the UAE: A Strategic Approach In today’s competitive business environment, effective brand positioning is essential for companies a…
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Concept Testing 101: From Ideation to Implementation
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Concept Testing 101: From Ideation to Implementation Concept testing is a crucial step in the product development process that helps businesses validate and refine their…
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How to Conduct a Comprehensive Advertisement Evaluation
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How to Conduct a Comprehensive Advertisement Evaluation In today’s hyper-competitive Middle East market, where consumers are bombarded with ads 24/7, simply creati…
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Mystery Shopping Programs – Common Mistakes to Avoid!
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Common Mistakes to Avoid in Mystery Shopping Programs In today’s competitive business landscape, understanding the customer journey is paramount. Market research s…
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Barriers to Overcome Digital Disruption
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Barriers to Overcome Digital Disruption Each sunrise, a gentle wave gently nudges you a few centimeters further up the shore. It’s predictable, manageable. That…
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Top 5 Trends Shaping the Consumer Experience Landscape
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Top 5 Trends Shaping the Consumer Experience Landscape Remember the last time you walked into a store feeling genuinely welcomed, understood, and appreciated? Imagine if…
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The Power of Market Research in Shaping Business Strategies
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The Power of Market Research in Shaping Business Strategies Imagine leading a business expedition into unfamiliar territory. Without a precise map, the journey would be …
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Revolutionizing Driver Training and Entertainment
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The study sheds light on the innovative landscape of digital driving and motorsports, their implications for education and entertainment, and the factors contributing to…
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Bridging the Gap: Organizational Design Recommendations for Corporate…
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Organizational design is a deliberate and holistic approach that seeks to analyze corporate needs and bridge the gaps between the current state and future goals. Organiz…
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Crafting an Accurate Brief for Effective Market Research
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Over the years, we’ve encountered common pitfalls and identified best practices when it comes to market research briefs. In this article, we’ll share our exp…
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Driving Business Success with PMO Services
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Defining PMO Transformation Delivery Services: PMO Transformation Delivery Services are consulting services designed to reform the old ways of operating within organizat…
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Change Management: A Guide by Ventures Middle East
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Understanding Change Management: Change Management encompasses a comprehensive set of principles, methodologies, and tools aimed at guiding individuals and organizations…
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GCC Economic Growth & the Flourishing Plant-Based F&B Market
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Driven by rising populations, growing tourism, major events, and increased disposable income, the F&B sector is experiencing robust growth. Simultaneously, the rise …
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Developing a Comprehensive CX Program to Build the Ultimate Customer …
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Introduction to CX Programs A customer experience program is a systematic approach to improving the way businesses interact with and provides value to their customers. I…
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Human Capital Advisory & It’s Importance as a Business Partner
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One of the key benefits of human capital advisory services is the ability to leverage data and analytics to make informed decisions about the workforce. With access to d…
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Corporate Mental Health and Employee Well-being: The Importance of Pr…
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Mental health problems can affect anyone, and the workplace is no exception. In fact, the workplace can be a significant source of stress and anxiety for many employees,…
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ESG in the Middle East – The Importance and Impact
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Environmental Impact: The Middle East is known for its oil-rich economies, but it also faces a range of environmental challenges, including water scarcity, desertificati…
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Achieving Organizational Excellence through Benchmarking
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Global benchmarking is a process of comparing a company’s performance with that of its competitors or industry peers around the world. It involves analyzing best p…
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Metaverse 101 – What is the metaverse?
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We at Ventures Middle East will try to share our understanding of the metaverse. Let’s go back to the shared understanding that it is a hypothetical future iteration of …
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Is there a Talent War in the Region – VME PoV on Sector Perspectives
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Public & Private sectors in the region have recently been offering competitive and attractive salaries & benefits, in addition to other incentives as part of the…
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How can transaction advisory services optimize business growth?
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At VME we are supporting our clients analyse their financial performance and identify areas where they can improve. We are also enabling our clients in developing financ…
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Our Perspective on the Global Trends Impacting our Societies (The Meg…
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The last few decades have witnessed significant growth in the world’s population, leading to a change in the demographics of the global labour force, government se…
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