Resources
Featured reports
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Unlocking Consumer Choices
Our Brand Perception Study reveals what drives trust, loyalty, and decision-making and what it means for the future.
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The Rise of Plant-Based in the GCC Copy
The study explores consumer preferences, market dynamics, & strategies for staying competitive in a changing food landscape.
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The Hidden Gaps in Customer Experience
A transport company sought customer insights beyond basic operations. We identified gaps that matter to customers.
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Driving workforce engagement
This employee engagement study revealed the real drivers of motivation and retention for a major regional organization.
Articles View All
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4 proven strategies to improve employee engagement
4 proven strategies to improve employee engagement Employee engagement has become one of the most critical factors shaping organizational success. It reflects how commit…
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How Brands Use Social Listening to Predict Market Trends
How Brands Use Social Listening to Predict Market Trends In the fast-moving world of business, staying ahead of customer expectations is not just an advantage, it’s esse…
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How to handle negative customer feedback like a pro
How to handle negative customer feedback like a pro No matter how great your product, service, or brand is, negative feedback is inevitable. While it might sting, it’s a…
Market Research InsightsView All
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What they say vs. what really happens
Rasha Baddour explains why understanding the difference between mystery shopping & Customer satisfaction is crucial for businesses aiming to improve service quality and customer experience.
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“You Are My Last Hope.” We Answered
One customer’s urgent feedback sparked real change. We helped improve service, train staff, and deliver better results—powered by listening.
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How mystery shopping sparked real service change!
In this episode, see how a small mystery shopping campaign sparked faster service, better spaces, and real change driven by customer feedback.