Resources
Featured reports
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Unlocking Consumer Choices
Our Brand Perception Study reveals what drives trust, loyalty, and decision-making and what it means for the future.
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The Rise of Plant-Based in the GCC
The study explores consumer preferences, market dynamics, & strategies for staying competitive in a changing food landscape.
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The Hidden Gaps in Customer Experience
A transport company sought customer insights beyond basic operations. We identified gaps that matter to customers.
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Driving workforce engagement
This employee engagement study revealed the real drivers of motivation and retention for a major regional organization.
Articles View All
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What Recruiters Look For in Candidates
What Recruiters Look For in Candidates Ever wondered what happens after you hit “submit” on a job application? As one of the leading recruitment services pro…
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Why Mystery Shopping Programs Fail and How to Fix Them
Why Mystery Shopping Programs Fail and How to Fix Them Mystery shopping can be one of the most powerful tools in your customer experience arsenal or one of the most disa…
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The Hidden Cost of Hiring the Wrong Person
The Hidden Cost of Hiring the Wrong Person Every hiring manager knows the sting of a bad hire. But what many don’t realize is just how deep that wound goes. While …
Market Research InsightsView All
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What they say vs. what really happens
Rasha Baddour explains why understanding the difference between mystery shopping & Customer satisfaction is crucial for businesses aiming to improve service quality and customer experience.
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“You Are My Last Hope.” We Answered
One customer’s urgent feedback sparked real change. We helped improve service, train staff, and deliver better results—powered by listening.
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How mystery shopping sparked real service change!
In this episode, see how a small mystery shopping campaign sparked faster service, better spaces, and real change driven by customer feedback.