Resources
Featured reports
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Unlocking Consumer Choices
Our Brand Perception Study reveals what drives trust, loyalty, and decision-making and what it means for the future.
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The Rise of Plant-Based in the GCC
The study explores consumer preferences, market dynamics, & strategies for staying competitive in a changing food landscape.
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The Hidden Gaps in Customer Experience
A transport company sought customer insights beyond basic operations. We identified gaps that matter to customers.
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Driving workforce engagement
This employee engagement study revealed the real drivers of motivation and retention for a major regional organization.
Articles View All
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Recruitment in 2026: 10 Trends Reshaping Hiring in the UAE
Recruitment in 2026: 10 Trends Reshaping Hiring in the UAE Recruitment in the UAE has evolved dramatically over the past few years, and 2026 marks a decisive shift in ho…
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Contract staffing vs temp staffing
Contract staffing vs temp staffing In today’s dynamic business environment, workforce flexibility has become essential for organizational success. Whether you are …
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What Recruiters Look For in Candidates
What Recruiters Look For in Candidates Ever wondered what happens after you hit “submit” on a job application? As one of the leading recruitment services pro…
Market Research InsightsView All
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What they say vs. what really happens
Rasha Baddour explains why understanding the difference between mystery shopping & Customer satisfaction is crucial for businesses aiming to improve service quality and customer experience.
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“You Are My Last Hope.” We Answered
One customer’s urgent feedback sparked real change. We helped improve service, train staff, and deliver better results—powered by listening.
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How mystery shopping sparked real service change!
In this episode, see how a small mystery shopping campaign sparked faster service, better spaces, and real change driven by customer feedback.